Analyzing the Value of Divorce Leads for Law Firms

Analyzing divorce lead value requires looking past the sticker price of a lead to the full economics of the case it might produce, including fees, conversion probability, and the time investment required.

Inputs to a Value Analysis

• Average signed-case rate for this lead type and source.
• Average fee or retainer size for cases of this type.
• Attorney and staff time invested per consultation, whether or not it converts.

Comparing Value Across Sources

Organic leads typically cost less per lead but require sustained investment to generate, while a purchased lead program has a clearer, immediate per-lead cost that's easier to model directly against expected case value.

Segmenting Value by Case Type

High-asset divorce leads carry very different value than straightforward uncontested cases, and a single blended value figure across all divorce leads obscures this important distinction.

Using Value Analysis to Guide Spend

Once you know the actual value of a lead by type and source, allocating marketing budget toward the highest-value combinations becomes a straightforward decision rather than a guess.